Virat Kohli Puma deal concludes after 8 years. Cricket icon embraces new role at Agilitas Sports, marking a significant shift in sports endorsements.
Table of Contents
Virat Kohli Puma Deal Ends
As per Mint reports, Cricket sensation Virat Kohli concludes an 8-year journey with Puma India, embarking on a new role as brand ambassador and stakeholder for Agilitas Sports.
Puma’s Response to Kohli’s Departure
Puma India’s Managing Director responds cryptically, stating the enduring nature of the relationship with Virat Kohli, despite the reported shift.
Virat Kohli’s association with Puma began in 2017 with a ₹110 crore deal. Now, he joins Agilitas Sports, expressing excitement about endorsing products and holding stakes in the company.
Agilitas Sports and Former Puma MD’s Vision
Agilitas Sports, founded by former Puma India MD Abhishek Ganguly, experiences rapid growth and secures ₹100 crore funding from Nexus Venture. The move signifies Kohli’s alignment with Ganguly’s vision for the sports industry.
Kohli’s Impact on Fitness and Cricket Culture
Ganguly, who was part of Puma when Kohli joined, acknowledges Kohli’s influence on fitness and cricket culture. Kohli’s effortless style and role as a youth icon align with Agilitas Sports’ brand ethos.
Agilitas Sports’ Growth Strategy
Founded in May 2023, Agilitas Sports plans to utilize funds for enhancing manufacturing capabilities and launching new sportswear brands. The company explores acquisitions and partnerships with global and local brands to expand its sports retailing footprint.
Conclusion
As Virat Kohli bids farewell to Puma after an 8-year collaboration, his move to Agilitas Sports signifies a new chapter. The sports company, led by former Puma executive Abhishek Ganguly, secures substantial funding for ambitious expansion plans in the dynamic Indian sports industry.
